Marketing Operations Specialist
The Marketing Operations Specialist develops and executes marketing operations strategy and tactics related to customer relationship management through marketing system automation. Performance measurement is based on a combination of routine responsibilities and deliverables, and bi-annual objectives.
Position Responsibilities And Desired Experience
Rev.io’s Marketing Operations Specialist responsibilities include implementation and ongoing management of systems and processes to support and continuously improve the entire marketing campaign and lead generation lifecycle. This extends from campaign setup and data capture through scoring, nurturing, routing, and reporting.
The Marketing Operations Specialist will work to support day-to-day Marketing and Sales operations. The primary focus will be engineering repeatable processes in campaign and lead management that are ultimately translated into reports that inform and influence strategic and tactical decision making for management. Additional responsibilities include data integration and data hygiene.
Successful candidates must excel at and be passionate about marketing automation, CRM, marketing and sales analytics, and website administration. We seek someone who is detail-oriented, has high energy, and is able to implement programs and processes using marketing automation best practices to support evolving business requirements.
Specific Responsibilities and Deliverables